Quality Peoples

gato heroi? we believe in hand making product ourselves applying our personal taste and flavor, putting an emphasis on color and design

I’ve seen the name “gato heroi” floated around the interwebs recently and didn’t really think anything of it. i guess the off-beat name just kinda bounced off the soft-tissue deflector shield. Last night I happened upon the website for this semi-faceless crew of shapers/boardriders. I was pleasantly suprised. I’m digging their whole aesthetic. low tech, intentionally vague and mumblingly wordy. I can’t speak on the boards, but I like the artistic direction they’ve chosen. It’s always nice to see someone pushing in a different direction.

internal tags: art-direction, brands, shapers, surfing
technorati tags: art-direction, surfing, brands, gato+heroi, shapers