A friend of mine has started a local civil association, here in Nayarit, called “Caminos Al Mar”. Literally translated it means “Roads to the Sea” and he took this name for the group, as all of the access roads and paths to the places we surf are all being closed off, one by one. The groups stated goals are to work directly with governments, municipalities, developers and other civil associations to maintain and ensure proper access to beaches for everyone; beach and surf break protection; clean water initiatives and education on conservation/environmental issues.
To make a long story short Nayarit and Jalisco are both going through massive development. All development is supposed to be under the control and direction of the urban planning wings of local municipalities. Unlike places like the United States, Mexico’s constitution explicitly states that beaches are the property of the people and that access to beaches can not be denied. This is exactly what’s happening to large stretches of coast that up until now, have been largely undeveloped.
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This friend asked me to create a tshirt design promoting the group and this is the result. I had to distill the groups message into something as (relatively) simple as possible. The “Save The Waves” / “Salvar Las Olas” message seemed to work and he gave me the tagline “Seamos realistas, lo pidamos lo imposible” (We are realists, we ask the impossible).
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The association’s logomark is respectfully borrowed from the Huichol symbol for the Ojo de Dios (God’s eye), Birri came up with that inspired thought. and the tagline means “supporting the rights of surfers in México”.
Nice work Ed