The trailer for Riding The Wave, a surf culture documentary directed/created by Art Center grad Christopher Cutri:
Surfing, with its historic and contemporary roots in Hawaii, has become a world wide marketing magnet. How has surfing, an activity traditionally associated with a counter culture ethos, exploded into a multinational billions dollar industry with cultural influence almost beyond measure? Surf clothing and other paraphernalia have blanketed the cultural landscape in this country and around the world. With commentaries from Steve Pezman of the Surfers Journal, Bob Mcknight, CEO of Quiksilver, Paul Naude, President of Billabong, Dave Parmenter, Mickey Munoz and many others, we discover the tensions surrounding this movement and its affect on the sport.
I especially dug the part where TK Brimer goes into the clothing store and points out the $48 boardshorts. Hilarious, sad and true
Goes straight back to the TWB article on Hollister and their exploitation of the stylee. I think we’re awakening from a time where kids self esteem is sacrificed for the entertainment purposes of the neighborhood families at baseball or football games to a time where people are realizing that these are really great sports that allow the individual to grow and challenge themselves. R. Mullen said it all man… Can’t wait to wake up in the morning and try something new- that’s what it’s all about, and you’re very limited in terms of organized sport.