Recently I had the pleasure of working on the logo and identity for AllTrue, a new brand that combines the action sports lifestyle with heavy philanthropic goals in developing countries. I was putting together a logo exploration pack for my newish portfolio website that will go up any one of these months years now. and well, I thought I’d throw a few of the finalists up on the blog.
My favorite? #3 partly inspired by the now defunct Yale Press logo designed by Paul Rand.
3 Comments
Great logos Ed, thanks again for your help on this project.
side note: Jocelyn and I are counting down the days until we head south. Can’t wait to hit the waves.
Josh
Weighing in: I like #4 best because it’s modernist and even a little futuristic. But #1 is probably best for it’s intended purpose.
Any way to get more info on this brand? It want to know more.
The logos look good. I’ll start from the other side and pick the worst which is #2.