Recently I had the pleasure of working on the logo and identity for AllTrue, a new brand that combines the action sports lifestyle with heavy philanthropic goals in developing countries. I was putting together a logo exploration pack for my newish portfolio website that will go up any one of these months years now. and well, I thought I’d throw a few of the finalists up on the blog.
My favorite? #3 partly inspired by the now defunct Yale Press logo designed by Paul Rand.
I designed this logo for my good bro Antonio “Birris” Ramirez, who has recently opened up La Escuelita Surf School in Punta Mita, Mexico. I really dig the name and we had fun coming up with the logo. You’ll notice a few photos of mine up on his site. Birri is an excellant surf instructor, his moto is something along the lines of “everyone gets up the first time” and he’s right – young or old Birris really gives his all to get people sliding.
If you’re ever in the Punta Mita / Vallarta area and need some really good surf lessons, and maybe if you’re dad (or mom) who’s in his 60’s wants to learn how to surf as well, cuz like he was missing out on the whole early 60s west-coast surf invasion, cuz like he was a working stiff or something – well, Birris is your man.
Interesting surf movie branding of the week award goes to Modern Collective. It’s nice to see surf art/branding being pushed in a different direction. I’m digging on the epic space-rock opera meets 70s uptown fashionista Bodoni vibe. Or maybe I’m just reading too far in to it.
Oh and the detail in the “M”? Don’t think for a second that I don’t see that. dope.
[via Daily Dropola]
Hi, my name is Ed. I’m a graphic designer who lived in L.A. I quit my job, sold my car, rented out my house and moved to Mexico. Along the way, I learned how to surf and fell in love. This blog is my story. In these pages I write about and photograph my daily experience. I also post about things I find interesting: art, design, photography, music, tech, etc...