The trailer for Riding The Wave, a surf culture documentary directed/created by Art Center grad Christopher Cutri:
Surfing, with its historic and contemporary roots in Hawaii, has become a world wide marketing magnet. How has surfing, an activity traditionally associated with a counter culture ethos, exploded into a multinational billions dollar industry with cultural influence almost beyond measure? Surf clothing and other paraphernalia have blanketed the cultural landscape in this country and around the world. With commentaries from Steve Pezman of the Surfers Journal, Bob Mcknight, CEO of Quiksilver, Paul Naude, President of Billabong, Dave Parmenter, Mickey Munoz and many others, we discover the tensions surrounding this movement and its affect on the sport.
I especially dug the part where TK Brimer goes into the clothing store and points out the $48 boardshorts. Hilarious, sad and true
