Recently I had the pleasure of working on the logo and identity for AllTrue, a new brand that combines the action sports lifestyle with heavy philanthropic goals in developing countries. I was putting together a logo exploration pack for my newish portfolio website that will go up any one of these months years now. and well, I thought I’d throw a few of the finalists up on the blog.
My favorite? #3 partly inspired by the now defunct Yale Press logo designed by Paul Rand.





